THE “IT IS GREAT BRITISH FURNITURE” CAMPAIGN
The 'IT IS Great British Furniture' is an initiative designed to increase awareness of the key factors that make British made furniture great in the eyes of the consumer, retailers, interior designers, contract specifiers and the wider international audience.
The primary aim is to not only to remind audiences of the benefits of British made furniture, but also to get them to support the British furniture industry and safeguard the craft skills and jobs within Britain and also within the local communities and wider supply chain.The campaign brings together manufacturers whose share similar philosophies – namely design, quality, comfort, safety and tradition.
Hypnos is very proud to be included as one of the manufacturers of Great British Furniture. Indeed ‘Best of British’ is very much one of our core brand values, reinforced by our Royal Warrant and our active supply of beds to the British Royal Family and Royal Household.
“Our master craftsmen continue to use traditional, time-honoured skills that have been past down from generation to generation to create an authentic piece of Great British Furniture – a sublime expression of extraordinary and lasting 
British craftsmanship.”
The IT IS campaign is run by the association of British Furniture Manufacturers (BFM). The following logos capture the essence of the campaign and will be included within the marketing materials of participating members as well as within the national press advertising that takes place each year.
Great British Furniture Participating Partners
Hypnos is in good company – other participating IT IS manufacturers include Arthur Brett, Royams, Relax Seating, Alstons Cabinets, Caxton Furniture, Vale Upholstery, Sutcliffe Furniture, Derwent Upholstery, Parker Knoll, Corndell Furniture, Alstons Upholstery, Bridgecraft Upholstery, White & Newton, Cavendish, JC & MP Smith.
British Wool
Hypnos is also supporting the Campaign for Wool. In fact as the only active bed supplier to the British Royal Family, Hypnos continues to support the Royal’s across a range of projects, and immediately responded to HRH The Prince of Wales and The Campaign for Wool, by including British wool in every mattress within the Heritage Collection, thereby directly supporting British sheep farmers, and promoting the natural benefits of wool.
Why Buy British Furniture?
- Years, decades and centuries of tradition, go into the manufacture of furniture in Britain. Craft skills that have been conceived, developed and perfected in this country over many, many years are still prevalent in factories up and down this great nation of ours.
- British furniture manufacturers source and use the finest components that become the ingredients used to put into practice the innovative design and creative craft skills that produce such fabulous products.
- Stringent standards of environmental management and health and safety control are in place in all of our member companies factories. This will provide significant peace of mind for the "ethically and morally aware consumer".
- Design is a major priority for British furniture manufacturers and whether your taste is traditional, classical reproduction, cutting-edge contemporary or anything in between you can find it within the pages of this web site, having been produced in Great Britain.
- When you have made the decision to purchase a new item of furniture, understandable excitement will follow. British furniture manufacturers, in general, offer shorter delivery times meaning that your purchase can be in place in your home as quickly as possible.
- After sales service is more reliable and more efficient when dealing with a product manufactured in Britain. British companies put their reputation to not only providing the best furniture but also the best service to you the consumer.